by Mac Kroupensky | social sciences, Creativity, Money, Education, To undertake, Success, Future, Management, Marketing, Modern Marketing, Viral marketing, Megatrends, Networking, Social Media, Technology
Imagine Philip Kotler, the marketing guru, at 92 years old, still active and teaching us new things. In his latest book, «Marketing 5.0,» he tells us how we can mix the real world with the digital to create sustainable and valuable marketing. It all starts with the «Big...
by Mac Kroupensky | Embrace your greatness, To undertake, Future, Leadership, Management, Sustainability
Estamos ante un cambio de era que implica revolucionar gran parte de los supuestos que fundamentaron los principios del management durante el siglo XX. Por eso, hoy quiero hablar de los fundamentos de una cultura empresarial abierta. Actualmente, en este mundo de...
by Mac Kroupensky | Embrace your greatness, Chatting with Mac, Collaboration, Creativity, Culture, Money, Disruption, Job, To undertake, Happiness, Future, Innovation, Marketing, Motivation, strategic planning, Sales
Today I invite you to embrace this time of scarcity. Just like the seasons, life presents us with times of abundance and times of scarcity. And it is these difficult times that develop human greatness. They shape us, strengthen us, and make us resilient. Today, the...
by Mac Kroupensky | Embrace your greatness, social sciences, Collaboration, Culture, Education, Rule of law, Future, Habits, Leadership, Mexico, Motivation, Politics, Productivity, Values
¿Qué es la realidad? Es lo que cree la mayoría de la gente. Déjame poner el ejemplo del valor del dólar americano. Es un pedazo de papel sin valor, sin embargo, debido a una creencia colectiva en su valor, vale. Las creencias son todo poderosas. Conforman nuestra...
by Mac Kroupensky | Humanities, Collaboration, Money, Education, To undertake, Future, Innovation, Leadership, Marketing, Megatrends, Motivation, strategic planning, Values, Sales
Many people ask me how I see the year 2021, and I reply that it could be the best or the worst year of our lives. It all depends on you and me. If we embrace our greatness, 2021 will be the beginning of a new era of coherence, abundance, and well-being. But if we continue...
