¿Tu Empresa Está Preparada para el Marketing 5.0?

Is Your Company Ready for Marketing 5.0?

Imagine Philip Kotler, the marketing guru, at 92 years old, still active and teaching us new things. In his latest book, «Marketing 5.0,» he tells us how we can mix the real world with the digital to create sustainable and valuable marketing. It all starts with the «Big...
El impacto de la burocracia en las instituciones: ¿una fuerza creativa o un cáncer que consume la pasión?

The Impact of Bureaucracy on Institutions: A Creative Force or a Cancer That Consumes Passion?

The word bureaucracy comes from the French “bureau,” meaning «desk,» and “cratie,” meaning «power» or «government.» It refers to the absolute power that the King of France exercised from his desk during the 18th century. Without a doubt, bureaucracy has been a part...