«Entre páginas y encuentros inesperados»

«Between pages and unexpected encounters»

What I'm Reading This week I'm reading «Antifragile» by Nassim Nicholas Taleb. It's one of those books that makes a lot of people uncomfortable because it questions many of the principles and foundations that are part of our Western worldview. For example, he says that...
¿Tu Empresa Está Preparada para el Marketing 5.0?

Is Your Company Ready for Marketing 5.0?

Imagine Philip Kotler, the marketing guru, at 92 years old, still active and teaching us new things. In his latest book, «Marketing 5.0,» he tells us how we can mix the real world with the digital to create sustainable and valuable marketing. It all starts with the «Big...