by Mac Kroupensky | Love, Art, Embrace your greatness, Chatting with Mac, Humanities, Creativity, Education, To undertake, Success, Family, Happiness, Mexico, Social Media, Elderly, Values
What I'm Reading This week I'm reading «Antifragile» by Nassim Nicholas Taleb. It's one of those books that makes a lot of people uncomfortable because it questions many of the principles and foundations that are part of our Western worldview. For example, he says that...
by Mac Kroupensky | social sciences, Creativity, Money, Education, To undertake, Success, Future, Management, Marketing, Modern Marketing, Viral marketing, Megatrends, Networking, Social Media, Technology
Imagine Philip Kotler, the marketing guru, at 92 years old, still active and teaching us new things. In his latest book, «Marketing 5.0,» he tells us how we can mix the real world with the digital to create sustainable and valuable marketing. It all starts with the «Big...
by Mac Kroupensky | Embrace your greatness, To undertake, Future, Leadership, Management, Sustainability
Estamos ante un cambio de era que implica revolucionar gran parte de los supuestos que fundamentaron los principios del management durante el siglo XX. Por eso, hoy quiero hablar de los fundamentos de una cultura empresarial abierta. Actualmente, en este mundo de...
by Mac Kroupensky | Embrace your greatness, Chatting with Mac, Collaboration, Creativity, Culture, Money, Disruption, Job, To undertake, Happiness, Future, Innovation, Marketing, Motivation, strategic planning, Sales
Today I invite you to embrace this time of scarcity. Just like the seasons, life presents us with times of abundance and times of scarcity. And it is these difficult times that develop human greatness. They shape us, strengthen us, and make us resilient. Today, the...
by Mac Kroupensky | Embrace your greatness, Science, Collaboration, Crowdsourcing, Money, Education, To undertake, Future, Innovation, Leadership, Marketing, Modern Marketing, Viral marketing, Megatrends, Mexico, Advertising, Robots, Technology, Cutting-edge technology
This past Friday, September 24th, during the Mexican Aerospace Fair, we launched “Mexico on the Moon.” An initiative to put a pair of exploration rovers on the Moon in 2022. It was a day full of emotion and achievements. The...
by Mac Kroupensky | Humanities, Collaboration, Money, Education, To undertake, Future, Innovation, Leadership, Marketing, Megatrends, Motivation, strategic planning, Values, Sales
Many people ask me how I see the year 2021, and I reply that it could be the best or the worst year of our lives. It all depends on you and me. If we embrace our greatness, 2021 will be the beginning of a new era of coherence, abundance, and well-being. But if we continue...
