by Mac Kroupensky | social sciences, Creativity, Money, Education, To undertake, Success, Future, Management, Marketing, Modern Marketing, Viral marketing, Megatrends, Networking, Social Media, Technology
Imagine Philip Kotler, the marketing guru, at 92 years old, still active and teaching us new things. In his latest book, «Marketing 5.0,» he tells us how we can mix the real world with the digital to create sustainable and valuable marketing. It all starts with the «Big...
by Mac Kroupensky | Embrace your greatness, Science, Collaboration, Crowdsourcing, Money, Education, To undertake, Future, Innovation, Leadership, Marketing, Modern Marketing, Viral marketing, Megatrends, Mexico, Advertising, Robots, Technology, Cutting-edge technology
This past Friday, September 24th, during the Mexican Aerospace Fair, we launched “Mexico on the Moon.” An initiative to put a pair of exploration rovers on the Moon in 2022. It was a day full of emotion and achievements. The...
by Mac Kroupensky | Creativity, Disruption, Education, Gamification, Innovation, Marketing, Modern Marketing, Technology, Cutting-edge technology, Sales
Question: What is the most powerful advertising medium in the world? Television. The Internet. Or word-of-mouth advertising. Well, according to market research firm Nielsen, the most powerful advertising medium in the world is word-of-mouth advertising....
