by Mac Kroupensky | social sciences, Creativity, Money, Education, To undertake, Success, Future, Management, Marketing, Modern Marketing, Viral marketing, Megatrends, Networking, Social Media, Technology
Imagine Philip Kotler, the marketing guru, at 92 years old, still active and teaching us new things. In his latest book, «Marketing 5.0,» he tells us how we can mix the real world with the digital to create sustainable and valuable marketing. It all starts with the «Big...
by Mac Kroupensky | Embrace your greatness, Humanities, social sciences, Success, Family, Happiness, Marketing, Mexico, Networking, Cheers, Technology
What I'm Reading This week I dedicated to reading the latest book by one of my marketing mentors, Philip Kotler, whom I had the pleasure of meeting personally, and who is considered the father of marketing. His first book, «Marketing Management,» has been the book of...
by Mac Kroupensky | Embrace your greatness, Chatting with Mac, Humanities, social sciences, Conference, Culture, Success, Leadership, Marketing, Networking, Social Media
Today I want to talk to you about personal marketing and share some lessons I've learned along the way. As a basic principle, to be a magnet, you must feel that what you're offering is so valuable that if they don't buy it, you're actually hurting them....
by Mac Kroupensky | Embrace your greatness, Chatting with Mac, Humanities, social sciences, Culture, Online Courses, Education, Happiness, Marketing, Viral marketing, Motivation, Social Media, Video
I'm sharing a bit of what's been going on in my life in the last few days. What I'm studying: I just read, or rather studied, the book «Choose» by Ryan Levesque. In it, he shares a scientific methodology for evaluating and choosing high-potential market niches,...
by Mac Kroupensky | Embrace your greatness, Chatting with Mac, Collaboration, Creativity, Culture, Money, Disruption, Job, To undertake, Happiness, Future, Innovation, Marketing, Motivation, strategic planning, Sales
Today I invite you to embrace this time of scarcity. Just like the seasons, life presents us with times of abundance and times of scarcity. And it is these difficult times that develop human greatness. They shape us, strengthen us, and make us resilient. Today, the...
by Mac Kroupensky | Embrace your greatness, Science, Collaboration, Crowdsourcing, Money, Education, To undertake, Future, Innovation, Leadership, Marketing, Modern Marketing, Viral marketing, Megatrends, Mexico, Advertising, Robots, Technology, Cutting-edge technology
This past Friday, September 24th, during the Mexican Aerospace Fair, we launched “Mexico on the Moon.” An initiative to put a pair of exploration rovers on the Moon in 2022. It was a day full of emotion and achievements. The...
