by Mac Kroupensky | Love, Embrace your greatness, Creativity, Family, Marketing, Pensamiento del día, Social Media
El líder que se multiplica Hay algo profundamente gratificante en sentirnos necesarios. Que nos busquen. Que pidan nuestra opinión. Que los problemas difíciles lleguen a nosotros porque “Mac seguramente sabrá qué hacer”. Alimenta el ego. Y también puede convertirse en...
by Mac Kroupensky | Love, Embrace your greatness, Creativity, Leadership, Marketing, Motivation, Pensamiento del día, Social Media
Pero no puedes beber por él Mi abuelo solía decir: “You can lead a horse to water, but you can’t make him drink”. Puedes llevar al caballo hasta el agua, pero no puedes obligarlo a beber. Cada vez entiendo mejor esa frase. Hay personas que quieren crecer, pero todavía...
by Mac Kroupensky | Love, Embrace your greatness, Success, Marketing, Pensamiento del día, Productivity, Social Media
Extiende la mano, pero no camines por el otro Aquí está lo difícil: muchas veces sabemos la respuesta. La experiencia nos permite ver en minutos algo que a otra persona puede tomarle horas descubrir. Y entonces aparece la tentación irresistible de decirle exactamente...
by Mac Kroupensky | social sciences, Creativity, Money, Education, To undertake, Success, Future, Management, Marketing, Modern Marketing, Viral marketing, Megatrends, Networking, Social Media, Technology
Imagine Philip Kotler, the marketing guru, at 92 years old, still active and teaching us new things. In his latest book, «Marketing 5.0,» he tells us how we can mix the real world with the digital to create sustainable and valuable marketing. It all starts with the «Big...
by Mac Kroupensky | Embrace your greatness, Humanities, social sciences, Success, Family, Happiness, Marketing, Mexico, Networking, Cheers, Technology
What I'm Reading This week I dedicated to reading the latest book by one of my marketing mentors, Philip Kotler, whom I had the pleasure of meeting personally, and who is considered the father of marketing. His first book, «Marketing Management,» has been the book of...
by Mac Kroupensky | Embrace your greatness, Chatting with Mac, Humanities, social sciences, Conference, Culture, Success, Leadership, Marketing, Networking, Social Media
Today I want to talk to you about personal marketing and share some lessons I've learned along the way. As a basic principle, to be a magnet, you must feel that what you're offering is so valuable that if they don't buy it, you're actually hurting them....
