by Mac Kroupensky | Humanities, Collaboration, Money, Education, To undertake, Future, Innovation, Leadership, Marketing, Megatrends, Motivation, strategic planning, Values, Sales
Many people ask me how I see the year 2021, and I reply that it could be the best or the worst year of our lives. It all depends on you and me. If we embrace our greatness, 2021 will be the beginning of a new era of coherence, abundance, and well-being. But if we continue...
by Mac Kroupensky | Creativity, Disruption, Education, Gamification, Innovation, Marketing, Modern Marketing, Technology, Cutting-edge technology, Sales
Question: What is the most powerful advertising medium in the world? Television. The Internet. Or word-of-mouth advertising. Well, according to market research firm Nielsen, the most powerful advertising medium in the world is word-of-mouth advertising....
by Mac Kroupensky | Education, Marketing, Advertising, Social Media, Cheers, Technology, Values
Today I want to talk to you about how marketing has capitalized on the three most powerful primitive survival instincts, and has built multi-billion dollar industries around them. The instincts are: Fear Desire Novelty Each of them is...
by Mac Kroupensky | Money, To undertake, Innovation, Marketing, Viral marketing, Social Media, Technology, Sales
Today I want to talk about one of the most powerful, most profitable, and by many, the most hated mediums in the world: email. I want to explain why we must learn to cultivate it and use it with respect if we want to have a great business in the digital age. The...
by Mac Kroupensky | Humanities, social sciences, Education, Future, Marketing, Mexico, Motivation, Advertising, Social Media, Technology, Sales
Question: What is the most powerful advertising medium in the world? Television. The internet. Or word-of-mouth advertising. Well, according to market research company Nielsen, the most powerful advertising medium in the world is word-of-mouth advertising...
