by Mac Kroupensky | social sciences, Creativity, Money, Education, To undertake, Success, Future, Management, Marketing, Modern Marketing, Viral marketing, Megatrends, Networking, Social Media, Technology
Imagine Philip Kotler, the marketing guru, at 92 years old, still active and teaching us new things. In his latest book, «Marketing 5.0,» he tells us how we can mix the real world with the digital to create sustainable and valuable marketing. It all starts with the «Big...
by Mac Kroupensky | Embrace your greatness, Chatting with Mac, Humanities, social sciences, Culture, Online Courses, Education, Happiness, Marketing, Viral marketing, Motivation, Social Media, Video
I'm sharing a bit of what's been going on in my life in the last few days. What I'm studying: I just read, or rather studied, the book «Choose» by Ryan Levesque. In it, he shares a scientific methodology for evaluating and choosing high-potential market niches,...
by Mac Kroupensky | Embrace your greatness, Science, Collaboration, Crowdsourcing, Money, Education, To undertake, Future, Innovation, Leadership, Marketing, Modern Marketing, Viral marketing, Megatrends, Mexico, Advertising, Robots, Technology, Cutting-edge technology
This past Friday, September 24th, during the Mexican Aerospace Fair, we launched “Mexico on the Moon.” An initiative to put a pair of exploration rovers on the Moon in 2022. It was a day full of emotion and achievements. The...
by Mac Kroupensky | Money, To undertake, Innovation, Marketing, Viral marketing, Social Media, Technology, Sales
Today I want to talk about one of the most powerful, most profitable, and by many, the most hated mediums in the world: email. I want to explain why we must learn to cultivate it and use it with respect if we want to have a great business in the digital age. The...
