by Mac Kroupensky | Embrace your greatness, Chatting with Mac, Humanities, social sciences, Culture, Online Courses, Education, Happiness, Marketing, Viral marketing, Motivation, Social Media, Video
I'm sharing a bit of what's been going on in my life in the last few days. What I'm studying: I just read, or rather studied, the book «Choose» by Ryan Levesque. In it, he shares a scientific methodology for evaluating and choosing high-potential market niches,...
by Mac Kroupensky | Embrace your greatness, Chatting with Mac, Collaboration, Creativity, Culture, Money, Disruption, Job, To undertake, Happiness, Future, Innovation, Marketing, Motivation, strategic planning, Sales
Today I invite you to embrace this time of scarcity. Just like the seasons, life presents us with times of abundance and times of scarcity. And it is these difficult times that develop human greatness. They shape us, strengthen us, and make us resilient. Today, the...
by Mac Kroupensky | Embrace your greatness, Science, Collaboration, Crowdsourcing, Money, Education, To undertake, Future, Innovation, Leadership, Marketing, Modern Marketing, Viral marketing, Megatrends, Mexico, Advertising, Robots, Technology, Cutting-edge technology
This past Friday, September 24th, during the Mexican Aerospace Fair, we launched “Mexico on the Moon.” An initiative to put a pair of exploration rovers on the Moon in 2022. It was a day full of emotion and achievements. The...
by Mac Kroupensky | Humanities, Collaboration, Money, Education, To undertake, Future, Innovation, Leadership, Marketing, Megatrends, Motivation, strategic planning, Values, Sales
Many people ask me how I see the year 2021, and I reply that it could be the best or the worst year of our lives. It all depends on you and me. If we embrace our greatness, 2021 will be the beginning of a new era of coherence, abundance, and well-being. But if we continue...
by Mac Kroupensky | Creativity, Disruption, Education, Gamification, Innovation, Marketing, Modern Marketing, Technology, Cutting-edge technology, Sales
Question: What is the most powerful advertising medium in the world? Television. The Internet. Or word-of-mouth advertising. Well, according to market research firm Nielsen, the most powerful advertising medium in the world is word-of-mouth advertising....
by Mac Kroupensky | Education, Marketing, Advertising, Social Media, Cheers, Technology, Values
Today I want to talk to you about how marketing has capitalized on the three most powerful primitive survival instincts, and has built multi-billion dollar industries around them. The instincts are: Fear Desire Novelty Each of them is...
