by Mac Kroupensky | Education, Marketing, Advertising, Social Media, Cheers, Technology, Values
Today I want to talk to you about how marketing has capitalized on the three most powerful primitive survival instincts, and has built multi-billion dollar industries around them. The instincts are: Fear Desire Novelty Each of them is...
by Mac Kroupensky | Money, To undertake, Innovation, Marketing, Viral marketing, Social Media, Technology, Sales
Today I want to talk about one of the most powerful, most profitable, and by many, the most hated mediums in the world: email. I want to explain why we must learn to cultivate it and use it with respect if we want to have a great business in the digital age. The...
by Mac Kroupensky | Collaboration, Creativity, Crowdsourcing, Money, Disruption, To undertake, Future, Leadership, Mexico, Mobile, Motivation, Politics, Productivity, Social Media, Sustainability, Technology, Values, Sales
Plato said that “necessity is the mother of invention,” and I believe that nowhere in the world is this saying truer than in Africa. Today I want to talk about how Africa is reinventing itself using mobile phones to empower its people to escape the...
by Mac Kroupensky | Humanities, social sciences, Education, Future, Marketing, Mexico, Motivation, Advertising, Social Media, Technology, Sales
Question: What is the most powerful advertising medium in the world? Television. The internet. Or word-of-mouth advertising. Well, according to market research company Nielsen, the most powerful advertising medium in the world is word-of-mouth advertising...
