«Entre pÔginas y encuentros inesperados»

«Between pages and unexpected encounters»

What I'm Reading This week I'm reading «Antifragile» by Nassim Nicholas Taleb. It's one of those books that makes a lot of people uncomfortable because it questions many of the principles and foundations that are part of our Western worldview. For example, he says that...
ĀæTu Empresa EstĆ” Preparada para el Marketing 5.0?

Is Your Company Ready for Marketing 5.0?

Imagine Philip Kotler, the marketing guru, at 92 years old, still active and teaching us new things. In his latest book, «Marketing 5.0,» he tells us how we can mix the real world with the digital to create sustainable and valuable marketing. It all starts with the «Big...
La Magia de la Autenticidad: La Clave del Verdadero Ɖxito y Felicidad

The Magic of Authenticity: The Key to True Success and Happiness

Today I want to address the topic of authenticity, of embracing our greatness and being whole. And talk about the price we have to pay for being ourselves. On many occasions, we get lost in the mundane, thinking that by imitating and merging with the trends, we are following...
El impacto de la burocracia en las instituciones: ¿una fuerza creativa o un cÔncer que consume la pasión?

The Impact of Bureaucracy on Institutions: A Creative Force or a Cancer That Consumes Passion?

The word bureaucracy comes from the French ā€œbureau,ā€ meaning Ā«desk,Ā» and ā€œcratie,ā€ meaning Ā«powerĀ» or Ā«government.Ā» It refers to the absolute power that the King of France exercised from his desk during the 18th century. Without a doubt, bureaucracy has been a part...