by Mac Kroupensky | Love, Embrace your greatness, Humanities, Happiness, Motivation, Values
Today I want to share with you the little-known secret of why it's so hard for us to be happy. The first thing is that we have to understand that happiness involves work. Hard work. It's getting up in the morning and saying, it's not about wanting to, it's about...
by Mac Kroupensky | Humanities, Creativity, Education, To undertake, Habits, Values
El perdedor dice no lo sé hacer, se sabotea, y no intenta hacerlo. El ganador dice no lo sé hacer, se empodera, y responde voy a aprender a hacerlo. Bienvenidos a la lección de superación personal más importante de la vida. Yo siempre estoy animando a la gente a...
by Mac Kroupensky | Creativity, Disruption, Education, Gamification, Innovation, Marketing, Modern Marketing, Technology, Cutting-edge technology, Sales
Question: What is the most powerful advertising medium in the world? Television. The Internet. Or word-of-mouth advertising. Well, according to market research firm Nielsen, the most powerful advertising medium in the world is word-of-mouth advertising....
by Mac Kroupensky | Education, Marketing, Advertising, Social Media, Cheers, Technology, Values
Today I want to talk to you about how marketing has capitalized on the three most powerful primitive survival instincts, and has built multi-billion dollar industries around them. The instincts are: Fear Desire Novelty Each of them is...
by Mac Kroupensky | Collaboration, Creativity, Culture, Money, To undertake, Innovation, Leadership, Management, Productivity, Values, Sales
Acabo de leer un importante libro de Bain and Company titulado “The Founder Mentality”, el cual nos ofrece una serie de reglas fundamentales para recuperar el rumbo. Me llamaron la atención dos casos de empresas icónicas del siglo pasado: 3M y Cisco, ambas empresas...
