by Mac Kroupensky | social sciences, Creativity, Money, Education, To undertake, Success, Future, Management, Marketing, Modern Marketing, Viral marketing, Megatrends, Networking, Social Media, Technology
Imagine Philip Kotler, the marketing guru, at 92 years old, still active and teaching us new things. In his latest book, «Marketing 5.0,» he tells us how we can mix the real world with the digital to create sustainable and valuable marketing. It all starts with the «Big...
by Mac Kroupensky | Embrace your greatness, Humanities, social sciences, Success, Family, Happiness, Marketing, Mexico, Networking, Cheers, Technology
What I'm Reading This week I dedicated to reading the latest book by one of my marketing mentors, Philip Kotler, whom I had the pleasure of meeting personally, and who is considered the father of marketing. His first book, «Marketing Management,» has been the book of...
by Mac Kroupensky | Embrace your greatness, Humanities, Success, Future, Innovation, Artificial intelligence, Moore's Law, Megatrends, Productivity, Robots, Technology
Today, I'd like to help shift your paradigm about artificial intelligence. AI, unlike all the mechanical creations that preceded it, is alive. How so? Yes, it's alive. And this implies a radical paradigm shift. Previously, all...
by Mac Kroupensky | Embrace your greatness, Humanities, social sciences, Collaboration, Culture, Education, Success, Happiness, Future, Habits, Motivation, Values, Vulnerability
What I Am Reading This week, my reading focused on human greatness. And to remember, celebrate, and further solidify it in my consciousness, I reread two classics: «Man's Search for Meaning» by Viktor Frankl and «The Hero with a Thousand Faces» by Joseph Campbell. ...
by Mac Kroupensky | Embrace your greatness, Humanities, social sciences, Conference, Culture, Education, Workshop Exercise, Success, Habits, Innovation, Leadership, Motivation
This blog was inspired by the designer of the iPod, iPhone, and Nest, Tony Fadell. Reading the section on ”assholes” in his new book “Build,” I loved how clearly he described them, and it reminded me of an incident in my life that helped put it all into context. The...
