by Mac Kroupensky | Creativity, Disruption, Education, Gamification, Innovation, Marketing, Modern Marketing, Technology, Cutting-edge technology, Sales
Question: What is the most powerful advertising medium in the world? Television. The Internet. Or word-of-mouth advertising. Well, according to market research firm Nielsen, the most powerful advertising medium in the world is word-of-mouth advertising....
by Mac Kroupensky | Collaboration, Creativity, Culture, Money, To undertake, Innovation, Leadership, Management, Productivity, Values, Sales
Acabo de leer un importante libro de Bain and Company titulado “The Founder Mentality”, el cual nos ofrece una serie de reglas fundamentales para recuperar el rumbo. Me llamaron la atención dos casos de empresas icónicas del siglo pasado: 3M y Cisco, ambas empresas...
by Mac Kroupensky | Conference, Disruption, Education, To undertake, Future, 3D Printers, Innovation, Internet of Things, Moore's Law, Meditation, Motivation, Productivity, Cutting-edge technology, Values, Sales
Today I want to share with you an interview I gave to OCC about the future of education. Transcript: DANIELA: Welcome, Mac. Thank you for granting us this interview. MAC: It's a pleasure to be here with you. Congratulations on the important work you are doing....
by Mac Kroupensky | Money, To undertake, Innovation, Marketing, Viral marketing, Social Media, Technology, Sales
Today I want to talk about one of the most powerful, most profitable, and by many, the most hated mediums in the world: email. I want to explain why we must learn to cultivate it and use it with respect if we want to have a great business in the digital age. The...
