by Mac Kroupensky | Humanities, social sciences, Management, Productivity, Sales
Me gustaría iniciar mi reflexión con una anécdota del legendario fundador de IBM Thomas J. Watson. Un día uno de sus jóvenes vicepresidente pierde $10 millones de dólares en el lanzamiento de un nuevo producto y el Sr. Watson lo llama para venir a su oficina. El...
by Mac Kroupensky | Humanities, social sciences, Education, Future, Marketing, Mexico, Motivation, Advertising, Social Media, Technology, Sales
Question: What is the most powerful advertising medium in the world? Television. The internet. Or word-of-mouth advertising. Well, according to market research company Nielsen, the most powerful advertising medium in the world is word-of-mouth advertising...
