by Mac Kroupensky | Embrace your greatness, Humanities, social sciences, Success, Family, Happiness, Marketing, Mexico, Networking, Cheers, Technology
What I'm Reading This week I dedicated to reading the latest book by one of my marketing mentors, Philip Kotler, whom I had the pleasure of meeting personally, and who is considered the father of marketing. His first book, «Marketing Management,» has been the book of...
by Mac Kroupensky | Embrace your greatness, Chatting with Mac, Humanities, social sciences, Conference, Culture, Success, Leadership, Marketing, Networking, Social Media
Today I want to talk to you about personal marketing and share some lessons I've learned along the way. As a basic principle, to be a magnet, you must feel that what you're offering is so valuable that if they don't buy it, you're actually hurting them....
by Mac Kroupensky | Embrace your greatness, Science, social sciences, Collaboration, Creativity, Culture, Disruption, To undertake, Rule of law, Future, Innovation, Leadership, Megatrends, Motivation, Networking, strategic planning, citizen power, Politics, Sustainability, Technology, Values
Why can global warming save humanity? Human ingenuity and resilience are at their peak. We increasingly hear about glaciers melting and major coastal cities like New York, Tokyo, and Mumbai. These cities are at risk...
