by Mac Kroupensky | Embrace your greatness, Humanities, Collaboration, Culture, Disruption, Education, Job, Rule of law, Family, Happiness, Future, Habits, Leadership, Meditate, Megatrends, Motivation, citizen power, Politics, Productivity, Social Media, Cheers, Sustainability, Values
Two epidemics are unfolding at this moment. The COVID-19 virus, and the virus of fear. Both are serious. Both are manageable. Let me talk today about the virus of fear. What I consider the most pernicious aspect of this moment. Emotional contagion is incredibly powerful and it...
by Mac Kroupensky | Education, Marketing, Advertising, Social Media, Cheers, Technology, Values
Today I want to talk to you about how marketing has capitalized on the three most powerful primitive survival instincts, and has built multi-billion dollar industries around them. The instincts are: Fear Desire Novelty Each of them is...
by Mac Kroupensky | Money, To undertake, Innovation, Marketing, Viral marketing, Social Media, Technology, Sales
Today I want to talk about one of the most powerful, most profitable, and by many, the most hated mediums in the world: email. I want to explain why we must learn to cultivate it and use it with respect if we want to have a great business in the digital age. The...
by Mac Kroupensky | Collaboration, Creativity, Crowdsourcing, Money, Disruption, To undertake, Future, Leadership, Mexico, Mobile, Motivation, Politics, Productivity, Social Media, Sustainability, Technology, Values, Sales
Plato said that “necessity is the mother of invention,” and I believe that nowhere in the world is this saying truer than in Africa. Today I want to talk about how Africa is reinventing itself using mobile phones to empower its people to escape the...
by Mac Kroupensky | Humanities, social sciences, Education, Future, Marketing, Mexico, Motivation, Advertising, Social Media, Technology, Sales
Question: What is the most powerful advertising medium in the world? Television. The internet. Or word-of-mouth advertising. Well, according to market research company Nielsen, the most powerful advertising medium in the world is word-of-mouth advertising...
